New Animation Knowledge
One of the key outcomes from this project was to learn new skills. As an illustrator in this group it was necessary for me to learn more about animation techniques. For example, the video below was an animation I created to show a tree growing which could have been used in our TV ad. For this, I created the frames in Photoshop and the final outcome was exported as a rendered .MOV file to view in Quicktime. In order to view the animation properly on a HD widescreen display it was necessary to ensure the file was 1080 pixels wide.
I only used purple as a background colour because purple is opposite green on the colour wheel and I thought that these two colours could work together.
Our first attempt at animating our storyboard was using stop/motion animation using cut outs (Prepared by me, Mindy and Abigail) of the elements of the storyboard.
This can be found using the following link to the web site of Riz Khan one of our group animators:
Even though it may look a little "handmade" (Because it was), I actually thought that this quality actually fitted with the tone of voice we were looking for. I thought it was in keeping with the simplicity of the product we were trying to advertise.
In the end we decided to take a more refined approach and the final TV ad was completed using Adobe After Effects for which I attended a workshop to familiarise myself with the basics.
Of course we needed some music for the TV ad. We decided that a soft piece of music possibly using a piano and harp would be suitable. Mindy found some copyright free music which we agreed to use:
Even though the above video was not in reality my own work, I feel that I have learnt something about the software which has encouraged me to learn more about it and I wish to use this in the future to create my own animations.
Equally, I was sufficiently encouraged by what we achieved in the stop/motion animation and this too will be another tool I can use where appropriate.
Website Design for Media Campaign
I also experimented with some typography I designed in Adobe Illustrator (However "Simple Natural Ingredients" was Mindy's original work and I just put it into vector format) for use in the website design for Mike to use in his animation.
This was an idea I worked on for the website design but Mike in the end followed his own idea using some of the above typography.
Media Campaign Posters
Ad Campaign - Mindy Teo
Promotional gifts make a fantastic marketing strategy for branding.
Giving out the balloons and stickers at places such as supermarket when having a product sampling or shopping centre might appeal to the wide audience.
It is also a low cost and effective method to promote branding and products.
Giving out the balloons and stickers at places such as supermarket when having a product sampling or shopping centre might appeal to the wide audience.
It is also a low cost and effective method to promote branding and products.
Ambient marketing allows a business to create brand recognition without necessarily pushing their products.
Bus stop advertising is a great way to gain exposure for the product or service. People have to wait until the bus arrives and do not have anything to do besides waiting. Also, advertising at bus stop could have catch a pedestrians's attention as well.
The inspiration came from the Dancing Grass Van of London- owned by renegade smoothies makers Innocent. The vans are covered in real, growing grass and can often be seen around the city making deliveries.
Bus stop advertising is a great way to gain exposure for the product or service. People have to wait until the bus arrives and do not have anything to do besides waiting. Also, advertising at bus stop could have catch a pedestrians's attention as well.
The inspiration came from the Dancing Grass Van of London- owned by renegade smoothies makers Innocent. The vans are covered in real, growing grass and can often be seen around the city making deliveries.
Despite an overall dip in traditional advertising, caused by the growing online and new media spending, billboard advertising is still in remarkably good health. Furthermore, there's no promotion bigger than a billboard and there's no doubt they catch the eyes of passers-by.
These billboards were done using the same concept as the poster. The amount of text used is less and brings out the strong branding of our product which still providing useful information. The simplicity of the design could easily grab people's attention and the message of the products is clear.
Sport's campaign
Web Banner
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